How I think
As a design researcher with qualitative expertise, I pay attention to emotions, body language and the bottom line.
I get excited about opening the research process up to others and sharing out data early and often (even still "raw").
I strive to meet the long-term needs of a product and organization with
research that is both strategic
What stakeholders say
"Before working with Ariel, Customer Experience was just a box we checked. User research has fundamentally changed the way we work."
-Senior Manager, Healthcare
"[Ariel] drives collaboration and differentiation into implementations to ensure the consumer experience is one that drives loyalty and stickiness... Her guidance and skill led to a highly successful implementation and also set the stage for enhancing and improving the experience over time."
-Vice President, Healthcare vendor