How I think
 Sharing dataAs a former teacher, I'm careful about how much information I present at a time. I'm always reading the room and adjusting during presentations. |
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 Try a new techniqueHow do you study the customer experience of a phone call? My teammate Macualey and I pilot a new technique, retrospective thinkaloud. Participants press "pause" to give commentary on a video of themselves during the call. |
 Make research visibleNothing delights a researcher more than their work "going viral." A poster using red and green to map letter comprehension changes over Rapid Iterative (RITE) testing were in high demand as "that chart thingy." |
 Asking for helpIt can be hard to ask! This was a rapid crowdsourced 'double check' of the way my teammate and I had categorized letters. |
 Skillful listeningWe listen with our whole bodies. I am facilitating a conversation about learnings from a design thinking workshop. |
As a design researcher with qualitative expertise, I pay attention to emotions, body language and the bottom line.
I get excited about opening the research process up to others and sharing out data early and often (even still "raw").
I strive to meet the long-term needs of a product and organization with
research that is both strategic
and tactical.
What stakeholders say
"Before working with Ariel, Customer Experience was just a box we checked. User research has fundamentally changed the way we work."
-Senior Manager, Healthcare
"[Ariel] drives collaboration and differentiation into implementations to ensure the consumer experience is one that drives loyalty and stickiness... Her guidance and skill led to a highly successful implementation and also set the stage for enhancing and improving the experience over time."
-Vice President, Healthcare vendor
