Hello! I'm a design

strategist + researcher. I create spaces where teams can listen to and 

act on customer needs. 

 
Premera Blue Cross
Data Literacy Workshops
Facebook Ads
B2B Usability
Recycle Aerosol
End-to-end B2B site redesign
Premera Blue Cross
Crosschannel Concept Testing
World Usability Day
Talk on Innovation
Samsung R + D
Trend Forecasting
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How I think

Sharing data

Sharing data

As a former teacher, I'm careful about how much information I present at a time. I'm always reading the room and adjusting during presentations.

Try a new technique

Try a new technique

How do you study the customer experience of a phone call? My teammate Macualey and I pilot a new technique, retrospective thinkaloud. Participants press "pause" to give commentary on a video of themselves during the call.

Make research visible

Make research visible

Nothing delights a researcher more than their work "going viral." A poster using red and green to map letter comprehension changes over Rapid Iterative (RITE) testing were in high demand as "that chart thingy."

Asking for help

Asking for help

It can be hard to ask! This was a rapid crowdsourced 'double check' of the way my teammate and I had categorized letters.

Skillful listening

Skillful listening

We listen with our whole bodies. I am facilitating a conversation about learnings from a design thinking workshop.

As a design researcher with qualitative expertise,  I pay attention to emotions, body language and the bottom line.

 

I get excited about opening the research process up to others and sharing out data early and often (even still "raw").

 

I strive to meet the long-term needs of a product and organization with 

research that is both strategic 

and tactical.

 

What stakeholders say

"Before working with Ariel, Customer Experience was just a box we checked. User research has fundamentally changed the way we work."
 

-Senior Manager, Healthcare

"[Ariel] drives collaboration and differentiation into implementations to ensure the consumer experience is one that drives loyalty and stickiness... Her guidance and skill led to a highly successful implementation and also set the stage for enhancing and improving the experience over time." 
 

-Vice President, Healthcare vendor

 

© 2018 Ariel Duncan

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